Aligned ExecFractional Marketing Operations
Consistent leads. Real follow-up. Clients who come back.
Marketing operations for established service businesses tired of the feast-or-famine cycle. We run lead generation, booking, retention, and content end to end — so you can focus on the work.
The problem
You're past year one. The pipeline still isn't predictable.
Inconsistent lead flow
One month you're full. The next, silence. Referrals and word-of-mouth alone can't carry a business past year one.
No follow-up system
Inquiries land in your inbox and sit. The lead that reached out Tuesday is forgotten by Friday — and working with someone else by Monday.
No retention or rebooking loop
Clients finish their work with you and vanish. No check-in, no nurture, no reason to come back. You're always starting from zero.
What we do
Four pillars. One operator running all of it.
Lead generation
A steady, predictable flow of qualified inquiries — not random spikes. We build the engine that fills your pipeline on purpose.
Booking
Every lead gets an immediate response and a clear path to a booked call. No more manual back-and-forth or dropped conversations.
Retention
Automated follow-up and rebooking sequences that keep past clients engaged and coming back — without you remembering to reach out.
Content
Consistent, on-brand content written in your voice and scheduled for you. You show up every week without writing a word.
Who we serve
Established service businesses ready for a backend that runs without them.
We currently work with real estate agents and med spa owners — two industries where follow-up and retention make or break the business. If you're past year one and still managing every lead manually, you're in the right place.
How it works
From consultation call to ongoing operator.
Consultation call
We map your current pipeline, find where leads and clients are slipping through, and define what a working backend looks like for your business.
Build & launch
We design and deploy your lead generation, booking, retention, and content systems — fully done for you, branded to your business.
Ongoing operator
We run it. You get a marketing operations partner managing your pipeline week to week, so the system keeps producing without your daily attention.
About
Capri Jones
Fractional Marketing Operator
I'm a Brooklyn-born entrepreneur based in Nelson, BC. I didn't learn marketing operations from a textbook — I learned it by running my own service business, managing real pipelines, running real ad budgets, and converting cold inquiries into booked clients myself.
That hands-on experience is what Aligned Exec is built on. I know what it feels like to be the one doing everything — and I know what changes when the backend finally runs without you.
Stop managing every lead yourself.
Book a free consultation. We'll look at your current pipeline and show you exactly where leads and clients are slipping through — and how to fix it.